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Spark-IT

Spark-It Elements Graphiques_Plan de travail 1

Thanks to technology (Advanced semantic and automatic translation) and a collaborative approach with the media, Spark-IT provides the media with a quality and low-cost solution to easily access this content to create a new editorial offer (full articles ready to be published in their language, and the related materials, op-eds, topics suggestions).

Solutions-based news, a promising trend

AN INSPIRING AND ENGAGING CONTENT, SOUGHT AFTER BY READERS
Reports show that solution-oriented content is more likely to be shared, generate discussion and is particularly appreciated by <35yo.

A GROWING TREND IN THE MEDIA INDUSTRY
Leading Media The Guardian, The BBC, Figaro Demain, Asahi Shimbun, The New York Times, UpWorthy, The Huffington Post, have already seized the opportunity.
See Reports on this global trend ( Nieman Report, Wan Ifra)

A CONTENT SOUGHT AFTER  BY THE PRIVATE SECTOR
-> A Haven for advertisers. Companies want their ads to be associated with quality & constructive  journalism
-> A content in line with corporate needs (CSR, Innovation, intern communication)

A new editorial offer with a business opportunity

With the content, they get the media partners will be able to create their own dedicated digital section and monetize it. 

Once the section generates revenues the media will start paying a small subscription fee (500$/month).

How to make it an editorial and business opportunity ?

Because of a competitive technological and economic environment, media often feel urged to pool their resources in publishing the latest news and clickbait headlines.

More than a niche, solutions-oriented content is now a clear trend. Although all indicators are flashing green, the remaining obstacles for most media are their limited resources and investments capacities. 

We are working on the solution which will enable the media partners to create dedicated solution-oriented sections on their digital platform with minimum investment.

How can you test this new feature?
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